Shoediction is a small boutique shoe shop situated in one of the most popular shopping areas in Amsterdam, 'the nine streets'. They offer an exclusive collection of shoes and accessories from leading high-end brands. Since the shop opened is doors in 2012 Jos van der Aart is creatively connected to them. He works for Shoediction as shop stylist and designs their printed and social media ad campaigns. With his background in bag and accessories design and production some brand and product training has been given by van der Aart to the employees of Shoediction to increase their expertise.